• Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

    🍠

    Available for pre-order now!

  • 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours.

Our Sweet Potato Chews are made from just 100% Japanese sweet potato. We steam, peel, cut and dry each piece to create the perfect snack for any adventure.

Our Sweet Potato Chews are made from just 100% Japanese sweet potato. We steam, peel, cut and dry each piece to create the perfect snack for any adventure.

Us VS Them

If you can say POTATO then you can read our ingredient list. Just 100% hand grown and dried Japanese Sweet potatoes.

Muesli Bars

Workplace Snacks

Meat pies from the servo

Sports Gel

No artificial sugars

Sometimes

An ingredients list you can pronounce

Usually

Sometimes

No sugar crash or upset tummies

Ethically sourced

Sometimes

Single ingredient whole food

A guilt-free, damn good snack that cares about your health.

Hoshi imo is not only delicious, but incredibly nutritious and packed with natural minerals and vitamins that are gentle on the stomach - perfect for active lifestyles.

Beni meditating with one eye open

Minerals

Rich in vitamin C, vitamin E, vitamin B1, and vitamin B2.

Supports immunity, energy production, antioxidant protection, and healthy skin, nerves, and cells.

Dietary Fibre

Around 20% of your recommended fibre intake in a single serve

Supports digestion, helps regulate blood sugar and cholesterol levels, and keeps you feeling full longer.

Vitamins

Rich in potassium, calcium, and magnesium.

Supports muscle and nerve function, heart health, bone strength, and electrolyte balance.

Check out Beni's Latest Adventures

  • beni's logo against backdrop of mountains
    Sketch of beni waving from instagram
    friends hiking in kosciusko
    Photo of one of the designers for Beni's
    Film photo of man standing at edge of cliff
  • 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours.

chad with his back to us, pointing at the social media reel
Beni with his back to us, pointing at the social media reel

Check out Beni's Latest Adventures

  • beni's logo against backdrop of mountains
    Sketch of beni waving from instagram
    friends hiking in kosciusko
    Photo of one of the designers for Beni's
    Film photo of man standing at edge of cliff
  • 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours.

chad with his back to us, pointing at the social media reel
Beni with his back to us, pointing at the social media reel

Check out Beni's Latest Adventures

  • beni's logo against backdrop of mountains
    Sketch of beni waving from instagram
    friends hiking in kosciusko
    Photo of one of the designers for Beni's
    Film photo of man standing at edge of cliff
  • 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours. No added sugars. Made with love. 100% dried Japanese Sweet Potato. Zero artificial colours and flavours.

chad with his back to us, pointing at the social media reel
Beni with his back to us, pointing at the social media reel